Advertising display board



Dec. 31, 1 929. w, ENGEL 1,741,560

ADVERTISING DISPLAY BOARD Filed June 4. 1928 Patented Dec. 31, 1929UNITED STATES PATENT OFFICE 'ADVERTISING DISPLAY BOARD Application filedJune 4, 1928. Serial No. 282,548.

This invention relates to advertising display devices for use on storecounters or in show windows, and has for its object to provide a deviceof improved construction adapted to serve as a container or dispenserfor the merchandise. Another object is to provide means for displayingseveral styles of a certain kind of merchandise. It con.- sists incertain features and elements of construction as herein shown anddescribed and indicated by the claims.

In the drawings:

Figure 1 is a face view of the display device embodying the invention.

Figure 2 is a view of the device in side elevation showing the two upperpockets filled with packaged merchandise.

Figure 3 is a perspective View in part section taken at the line 3-3 onFigure 1, but with the merchandise removed from the pockets.

Figure 4; is a perspective view of the tongue on the brace.

Figure 5 is a fragmentary View of the slit for the tongue in the lowerportion of the panel.

Figure 6 is a fragmentary view showing a modified pocket construction.

Figure 7 is a face view of a display device of a further modification.

The advertising display device as illustrated in the drawings, comprisesa card or panel, 10, of sheet material, a foot-piece, 11, adjustablyconnected, as by hinging, at one end to said panel, and extendingdownwardly, the opposite end being hinged to a forwardly inclined bracemember 12, the forward end of which is detachably secured to the panel,10, adjacent its lower edge. The panel is provided with a plurality ofvertically spaced, elongated slots, 14;, each of which serves as a mouthfor a merchandise container or pocket, 15. These pockets are formed offlat pliable pieces of sheet material, 16, the forward end of each piecebeing attached to said panel in alignment with the lower edge of thecorresponding slot,the opposite end being secured to the foot-piece, 11.It will be noted that this arrangement permits the pockets to bepositioned telescopically one vided on its face with certain informationindicating color, style, etc. of the merchane disc, and to this end, thepockets are. dimensioned so that a portion of the package pro.-v trudesthrough the corresponding slot so as, to be Visible from the face sideof the panel. The pockets are formedto hold only a small quan-. tity ofthe merchandise and of course. must be. replenished occasionally as itis used. However, there may be instances when the replenishing of themerchandise in the pockets has been neglected, and to keep prospectivepurchasers informed as to the merchandise available, I cover the portionof the panel above the slot, which is normally overlapped by theenvelope when in the pocket, and also the portion of the sheet, 16, ofthe adjacent pocket which is visible through the slot when the pocket isempty, with lettering, coloring,

decorations, etc. exactly duplicating the appearance of that portion ofthe envelope which protrudes from the slot, as illustrated in Figures 1and 3. In Figure 1 it will be noted that the envelope, 18, projects. outof the top slot to such extent as to exhibit the wording Engel artcorners Figure 3, in which the pockets are empty, it will be seen that aportion of this wording, herein shown as the word Engel appears abovethe (top) slot, and the other part of the Word.- ing Art corners appearson the portion of the adjacent sheet, 16, which is visible through theslot. This lettering, etc. may be made up in the form of separate labelsfor securing to the panel and pockets in registra tion with the slots,or the sheet material, 16, of the pockets may be provided with thismat.-

ter printed or engraved thereon; and as shown in Figure 3, the end ofthis sheet may be lapped back on the face of the panel with this lappedportion provided with printed matter corresponding to the merchandise inthe poolct below, and at the same time serving as means for securing thefront end of the sheet, 16, to the panel.

The portion of the panel below the lower slot, as indicated at 21, maybe provided with coloring, lettering, etc. to represent the article ofmerchandise contained in this bottom pocket, and when the pocket isempty, the matter above said slot and on the next pocket visible throughthis slot, taken with the matter indicated at 21, on the panel, willalso resemble in appearance a complete article of merchandise, which isusually contained in this pocket. a It is desirable that the brace andfoot piece be so formed as to permit folding against the panel tofacilitate shipping. The detachable connection of the brace to the panelconsists of a slit in the panel including a pair of upwardly divergingslit portions, 24, continuing in oppositely extending transverse slitportions, 25, forming upright triangular lugs or projections, 26, saidslit portions, 25, terminating in oppositely extending horizontal slitportions, 27. The forward end of the brace is provided with a downwardlydepending tapered tongue, 28, of substantially the same angle as thatformed between the slit portions, 24. A pair of apertures, 29, areprovided in the forward end of said brace, adjacent the tongue, adaptedto be engaged with the projections, 26, when said tongue is extendedthrough the slit to center the tongue in the slit and prevent lateralmovement of said brace. This tongue when in position in the slot, liesagainst the face side of the panel with the panel portion defined by theslit portions, 24, overlapping said tongue.

In the modification shown in Figure 6, pockets, 31, are formed-of flatstrips of pliable sheet metal, 32, of Z-shaped formation. The upper legsor ends of the strips are lapped over the lower edges of the slots, 14,and secured against the front side of the panel, 10, and the lower legsor ends of the Z-shaped strips, 32, which extend in reverse direction,are secured to the front side of the strip forming the next adjacentpocket; the lower leg of the rear pocket strip being secured to the footpiece, 11. This construction may be preferred, in that it requires onlyone size of strip material, and also because all the pockets are ofuniform size.

' Figure 7 illustrates a display board of further modification andincludes two series of pockets or containers for packaged merchandise.These series of pockets are preferably arranged at the opposite edges ofthe face panel, 35, having slots, 36, for the corresponding pockets,with one end of the slots opening at the adjacent edge of the panel. Thepockets are formed of pliable sheet'material, 37, and may be constructedeither as shown in Figures 3 or 6, with the forward end. of the sheets,37, lapped over the lower edge of the corresponding slot and secured tothe face side of the panel. The open end slots in the panel afiordaccess to the corresponding pockets from the side and facilitatesinsertion and removalof the merchandise from the pockets. To insuresufficient support and rigidity of the panel portions intermediate theslots, the panel is initially formed with reinforced portions, 38, whichare folded back and secured to the rear side of the panel; thereinforced portions being shown in dotted lines at A, in extended posi--tion. Although not essential, the panel, 35, is supported by two sets ofbraces and foot pieces, one aligned with each of the series of pockets.

I claim 1. An advertising display device consisting of a panel of sheetmaterial provided with a plurality of spaced apertures, and pocketsdisposed at the rear side of said panel in registration with saidapertures respectively, to serve as containers for merchandise, saidpockets being telescoped one within another.

2. In an advertising display device comprising a panel of sheetmaterial, a foot piece adjustably connected to said panel and extendingangularly therefrom, a brace extending from the foot piece toward therear side of the panel, and a detachable connection consisting of anangular slit including upwardly and outwardly diverging slits, eachterminating in a horizontal slit in said panel and a downwardly taperingtongue on the forward end of said brace adapted to be proj ected throughsaidslits overlying the face of the panel, said tongue being partiallyoverlapped by the angular panel portion defined by said diverging slits.

3. In the combination defined in claim 2, means for maintaining thetongue in alignment with said angular panel portion.

4. In an advertising display device comprising a panel of sheetmaterial, a foot piece adjustably connected to said panel and extendingangularly therefrom, a brace eX- tending from said foot piece towardsaid panel, and a detachable connection including a slit in the panelconsisting of a pair of upwardly diverging slit portions terminating intransverse slit portions forming upwardly extending projections, withlaterally adjacent horizontal slit portions; and a downwardly taperingtongue on the forward end of the brace, said brace adjacent the tonguebeing provided with a pair of openings adapted to be engaged with saidprojections when the tongue is extended through said slits and lappedagainst the face of the panel whereby to lock said brace in position.

5. In the combination defined in claim 4:, the taper of the tongue beingsubstantially equal to the angle defined by said diverging slitportions.

6. An advertising display device consisting of a panel of sheet materialprovided with a plurality of vertically spaced slots opening at one edgethereof, and pockets disposed on the rear side of the panel inregistration with said slots.

7. An advertising display device consisting of a panel of sheet materialprovided with a series of vertically spaced slots adjacent each edgewith the ends of said slots at the edges of the panel being open, and aseries of pockets disposed on the rear side of the panel in registrationwith the respective slots.

8. An advertising display device including a panel of sheet material anda brace for supporting said panel in upright position, said panel beingprovided with a plurality of vertically spaced slots, and a co-operatingpocket for each slot arranged in nested relation on the rear side of thepanel and adapted to serve as containers for merchandise, said pocketsbeing formed of flexible sheet material having one end secured to thepanel adjacent the lower edge of its co-operating slot and the other endbeing secured to said brace.

9. An advertising display device consisting of a panel of sheet materialprovided with a series of vertically spaced slots opening at one edgethereof, and a series of pockets disposed on the rear side of the panelin reg istration with the respective slots, said pockets being arrangedin nested relation.

ALBERT W. ENGEL.

